About Mnemonic

But we didn’t want to create just another magic product. We wanted to build an experience that combines magic, storytelling, mystery and gaming, allowing anyone to create moments of genuine astonishment, regardless of their experience with magic.

That vision became Mnemonic Mystery Cards: a growing universe where every deck, book and game is part of a larger story. Our goal is to keep exploring new themes, new mnemonic systems and new ways to bring extraordinary magic to everyone.

What started as an idea between two friends has become a labour of love—and this is only the beginning.

ABOUT US

Javi had been fascinated by mnemonics for more than a decade and had tried several times to create his own mnemonic deck. It wasn’t until he realised that ambitious ideas are rarely achieved alone that the project truly began. He reached out to Iñaki, a professional magician and expert in the art of magic, and together they set out to turn the concept into reality.

What followed was a journey of countless conversations, almost 100 card designs, 14 prototypes, and years of refinement between the UK and Spain. The result was our first mnemonic deck—and the book that unlocks its full potential.

Picture of Javi and Iñaki during one of Iñaki’s visits to the UK